Published: Mon, July 17, 2017
Industry | By Dora Warner

Essential Phone Launch in USA is Imminent

Essential Phone Launch in USA is Imminent

All who are in any way associated with Essential Phone, including mobile operators, has announced its readiness to put this smartphone bundled with subscription contracts, keep the deathly silence, and no one except Andy Rubin, does not know what happens with Essential Phone really. Essential missed that window for whatever reason, but its ambition to challenge Samsung and Apple is stronger than ever, it seems.

The Essential Phone may have missed its soft June launch timeframe, but the company's COO says we should prepare for imminent arrival in the U.S., according to Financial Times. United Kingdom carriers such as EE are reportedly in talks with the company to set a launch date for the device, which is seen to be this year.

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The launch will take place this year, according to the report, with the UK's largest 4G network EE said to be among those in contention to exclusively carry it. Unfortunately, there is still no specific date provided that buyers can hold on to. Well, we're two weeks past the deadline and the Phone's nowhere to be seen. Essential's VP of marketing left on Friday, while its head of communications left earlier this month.

But after missing its initial June U.S. launch date, Essential is playing catchup to bring its Essential Phone smartphone to market. While there are fans out there who are disappointed by the slight delay, it looks like the wait will be over soon enough.

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According to a Financial Times report, the start-up, helmed by Android co-creator and founder Andy Rubin has entered into negotiations with United Kingdom networks over a possible exclusivity deal for a British launch "this year". However, the catch is that the phone will still be a carrier exclusive, with many carriers now in talks with Essential about being vendors. This combined with the for-tech-enthusiasts approach could become Essential's core identity but also its downfall.

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