Published: Tue, June 20, 2017
Science | By Cecil Little

Instagram Stories Pass Snapchat in Daily Users

Instagram Stories Pass Snapchat in Daily Users

Instagram Stories is now at 250 million daily active users, vastly surpassing Snapchat's rate according to Facebook's global head of sales Carolyn Everson. Facebook purchased Instagram in 2012 for $1 billion.

On Tuesday, Snap's stock dropped more than 2 percent following the news to $17.29 per share. Yesterday, Time Warner announced it was teaming up with Snap to develop shows and advertise within the app. The collaboration will result in shows made exclusively for Snapchat and is valued around $100 million.

Snapchat changed the social media world in 2013 with its creation of a "stories" feature, but the platform no longer leads the pack.

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Instagram has continually been adding new features and functionality to the Stories feature, most recently announcing new stickers arriving for summer this week. The two apps have been competing for users with constant updates. Both are a mobile communication platform with which users can create and send photos and videos that are programmed to disappear to other users of the service. And when watching your own replay, the number of viewers will include everyone who saw it live and in stories.

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The new feature should begin rolling out to all users on iOS and Android in the coming days as a part of Instagram v10.26.

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When you've completed your live video broadcast on Instagram, you can now tap the Share button at the bottom of the screen to add a replay of the entire broadcast to Instagram Stories. Tap it to watch the video and see comments and likes from the original broadcast.

Instagram has 700 million users worldwide, a statistic the company released in April noting the last 100 million users joined more quickly than ever.

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