Published: Fri, May 26, 2017
Sport | By Wendy Sparks

Walkers Crisps #WalkersWave Selfie Stunt Backfires In Spectacular Fashion

Walkers Crisps #WalkersWave Selfie Stunt Backfires In Spectacular Fashion

The aim of the campaign was to connect fans attending the Champions League Final in Cardiff with footballer lovers at home. The competition has been flooded with images of the likes of Harold Shipman, Fred West and Jimmy Savile, as well as popular memes.

It would appear the pitfalls of social media, which so many have suffered in the past, are doomed to be repeated with Walkers Crisps behind the latest #Fail.

In a promotion that encouraged people to send in selfies to win sports tickets, some instead submitted pictures of the likes of Josef Stalin and British serial killer Harold Shipman, which Walkers automatically tweeted out alongside a pre-recorded video with Gary Lineker, a former soccer star who endorses the potato-chip brand.

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Lineker pauses to look at the portrait of the "entrant" before turning to the camera, and adding: "Nice selfie".

Because the system was automated, those faces appeared too.

Each video started with Lineker holding a framed picture in front of his face, and the Mach of the Day presenter saying: "Thanks for joining the Walkers Wave and celebrating the UEFA Champions League final".

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Walkers have deleted most of the tweets from #WalkersWave. "Just reply with your selfie & #WalkersWave", the official Walkers Crisps account tweeted.

Walkers spent much of the day deleting as numerous bogus entries as they could, but should maybe wave goodbye to the #WalkersWave idea.

The photo then appeared superimposed on to the head of a footy fan at the national stadium of Wales.

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"Had an unusual day in some very odd company", he Tweeted. We are equally upset and have shut down all activity on Walkers Wave.

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