Published: Thu, May 18, 2017
Markets | By Noel Gibbs

Lidl to open Culpeper store soon

Lidl to open Culpeper store soon

Lidl, one of the world's largest grocery retailers, announced Wednesday that it will open its first stores in the USA on June 15. Proctor observed the the company depended on focus groups in creating the store layout, adopting such recommendations as making sure the locations include lots of natural light. The company is launching stores in these states first due to their proximity to its headquarters in Arlington County, Virginia, which opened in June 2015.

Lidl offers fresh baked goods, fresh and frozen seafood and organic and gluten-free options.

But it looks like Charlotte shoppers will have to wait a bit longer for nearby Lidl stores to open.

About 90 percent of Lidl's products in its US stores will be private label, with some as-yet-undisclosed national brands added to the mix.

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"Overseas, Lidl is known for its rock-bottom prices and it's most closely associated with grocer Aldi, which is also based in Germany", according to the Business Insider.

Lidl, which is part of the German-based Schwarz Gruppe, established its USA headquarters in Arlington in 2015 and during the past two years has set up regional headquarters and distribution centers in Spotsylvania County, Va.; Alamance County, N.C.; and Cecil County, Md.

Locally sourced products, wine, and coffee will be focuses of the USA stores, according to the presentation, which was provided to residents of a Maryland community where Lidl is building a store.

Lidl and Aldi have expanded rapidly in the United Kingdom over the past several years and upended its grocery-store market, sending its largest supermarket chains into a price war.

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Sainsbury's CEO Mike Coupe said earlier this month that Aldi's and Lidl's growth wasn't slowing. Lidl's private-label products will not have certified synthetic colors, trans fats or added MSG. "Lidl is grocery shopping refreshed, retooled and rethought to make life better for all our customers". Freitag lauded Lidl for providing people greater access to "high-quality products at decent prices", a proposition that she believed could "change the face" of grocery.

Despite all of the exclusive, upscale offerings on display at the event, Tiktak stressed the essentially democratic nature of what he called Lidl's "incomparable concept, asserting, "We are a supermarket for everybody".

In August 2014, it debuted a women's clothing collection, which sold out in the first three days, that included a faux-leather jacket for £15 (about $19) and chiffon blouses.

The stores will be open from 8am to 9pm, seven days a week.

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